Should your brand be on TikTok? Surely, you’ve heard this question posed no less than four-thousand times on LinkedIn, in marketing webinars, social media luncheons, and content marketing industry seminars.
Living a likeless life
The metrics that matter: followers vs growth
Don’t confuse the number of followers you have with the rate of growth your social channels are seeing. It’s extremely important to monitor the growth rate metric because shows if your content is resonating with the audience. And, it gives you the data you need to determine whether you’re publishing enough to grow your channel and if your posts connect with your target.