Start podcasting with these gear recommendations

Start podcasting with these gear recommendations

You’ve decided to start a podcast. Welcome to the ever-growing club. Now you need a few pieces of gear to get your show off the ground. These relatively inexpensive mics and accessories are perfect for beginners who care about sound quality but don’t want to break the bank.

The metrics that matter: followers vs growth

The metrics that matter: followers vs growth

Don’t confuse the number of followers you have with the rate of growth your social channels are seeing. It’s extremely important to monitor the growth rate metric because shows if your content is resonating with the audience. And, it gives you the data you need to determine whether you’re publishing enough to grow your channel and if your posts connect with your target.

5 ways to start loving the process

5 ways to start loving the process

It’s hard enough to identify your message, and now you have to actually put it out into the world. But if we stop thinking about the big, polished, finished product and instead start embracing and loving the process, you’ll not only focus your message but also identify loads more opportunities for impactful content creation. Here are 5 ways we can start injecting purpose into the content creation process.

Rub-a-dub-dub Is Your Content Team in the Tub?

Rub-a-dub-dub Is Your Content Team in the Tub?

When it comes to creating and publishing content you need to wear a few different hats to ensure it is optimized for success through all phases of the lifecycle. Instead of the three men in the tub, think of the editor, the ad rep, and the librarian.